For too long, the narrative around African sports has been limited. We’ve been celebrated for our raw talent but often overlooked as an economic powerhouse. That chapter is closing.
A new one is being written, and it’s powered by the undeniable rise of Africa’s sports economy. With the continent boasting the world’s youngest population and rapid digital adoption, sports is no longer just passion, it’s a pivotal sector for investment, development, and global partnership.
At Skeiya GROUP , we are not just observing this shift; we are the current driving it.
Our story is one of evolution:
The Past was about potential. It was the undeniable talent exported worldwide. We honor that legacy, but we are building on it.
The Present is about infrastructure, investment, and intention. It’s about creating sustainable ecosystems where talent is not just identified, but nurtured, commercialized, and celebrated at home. It’s about building the stadiums, the media rights frameworks, and the business models that allow African sports to thrive on its own terms.
The Future is inclusive, equitable, and economically transformative. And a cornerstone of that future is Rise Her Game
We believe you cannot build a complete sports economy by leaving half your talent pool on the sidelines. Rise Her Game is our dedicated commitment to accelerating the growth of women’s sports across Africa, from investment in facilities and leagues to championing media coverage and brand partnerships. When she rises, we all rise.
Why is this “us”? Because Skeiya GROUP was conceived in this moment of transition. Our purpose is to be the connective tissue, the entity synonymous with the African sports business. We are the strategists, the connectors, and the builders who see the full picture: where a thriving sports economy means job creation, youth empowerment, and a powerful, unified African brand on the global stage.
We are shifting the narrative from solely exporting talent to building enduring sports IP right here. We are moving from sporadic moments of glory to a sustained era of commercial and cultural success.
The current of African sports is flowing stronger than ever. We are proud to be at its center, powering its progress.
