Nairobi, Kenya – March 6, 2025 – SKEIYA, a leading sports management and development agency, is proud to announce the appointment of James Situma as its Official Football Brand Ambassador. This partnership underscores SKEIYA’s commitment to elevating football standards and nurturing top talent across the continent.
The collaboration was facilitated by sports media and marketing expert Wairimu Nyathira, who played a key role in aligning SKEIYA with a high-caliber ambassador. Situma’s vast experience, leadership, and influence in the football industry make him the ideal figure to champion SKEIYA’s mission of revolutionizing talent identification and development through AI-driven scouting analytics and elite mentorship.
Brand Ambassador Launch Event
James Situma will be officially unveiled as SKEIYA’s Football Brand
Ambassador at an exclusive event:
- Date: March 7, 2025
- Venue: Orchid Location, Kenya Rugby Union, Ngong Road
- Time: Guests to be seated by 10:30 AM
- Attendance: Invite-only
This event will mark the beginning of a transformative partnership aimed at redefining football talent development in Kenya and beyond.
As SKEIYA’s Football Ambassador, Situma will:
- Mentor emerging football talents across Kenya and beyond.
- Facilitate international opportunities for young athletes.
- Strengthen collaborations to enhance football development.
- Support AI-driven scouting initiatives, ensuring players receive top-level exposure and evaluation.
“We are thrilled to welcome James Situma to the SKEIYA family,” said Syombua A. Kibue, CEO of SKEIYA. “His dedication to football, both on and off the field, aligns perfectly with our vision of empowering African athletes. Together, we aim to redefine football excellence in the region and provide a robust platform for young talents to thrive.”
About James Situma
James Situma’s distinguished football career spans over two decades, with a proven track record as a versatile defensive midfielder and defender. He has played for top Kenyan clubs, including Nzoia Sugar, Nairobi City Stars, Sofapaka, A.F.C. Leopards, and Tusker, and made history in 2011 as the first Kenyan to compete in Albania’s Kategoria Superiore with KF Tirana, winning the Albanian Supercup in his debut season.
Situma earned 39 caps for the Kenya national team (2009-2016), scoring two goals and playing a pivotal role in the 2013 CECAFA Cup victory. Beyond his on-field accomplishments, he has been a tireless advocate for player welfare, serving as President of the Kenya Footballers Welfare Association (KEFWA) since 2015, where he champions contractual rights, fair compensation, and professional development for footballers.
“I am honored to be part of this incredible initiative,” said James Situma. “Kenya and East Africa have immense untapped football talent, and this partnership provides an invaluable opportunity to showcase young players on a global stage. I look forward to making a lasting impact.”
SKEIYA Residential Camp: A Game-Changer for African Talent
As part of its mission, SKEIYA is launching a five-day Residential Camp from April 14th to 18th, 2025, in Nairobi, where young athletes (ages 17-23) will be scouted by top football coaches and scouts worldwide. Powered by cutting-edge AI-driven 11′ performance and statistical analysis, the camp offers a transformative experience, connecting players with international opportunities.
This initiative is further strengthened by SKEIYA’s partnership with Next Level Global Recruiting, ensuring that players receive world-class evaluations and professional scouting exposure.
About SKEIYA
Kenya Football Fans Federation (KEFOFA) President, Hon. Shem Okottah and CEO, Francis Omukuba, at the NaiCup Legacy Tournament U13 at Two Rivers District, 1st March 2025.
SKEIYA is Africa’s leading commercial sports company, dedicated to revolutionizing the continent’s sports industry. With a strong commitment to athlete empowerment, SKEIYA continues to create transformative opportunities, including its upcoming Commercial Sports Fan Activities (May – July 2025) and participation in the Nairobi International Cup (August 2025).
About the Nairobi International Cup
The Nairobi International Cup is an annual football tournament bringing together top East African talent, providing a platform for players to showcase their skills to global scouts, coaches, and industry professionals.
About Next Level Global Recruiting Agency
Next Level Global Recruiting is a Dutch football consulting agency specializing in the African market. Unlike traditional player sales, Next Level focuses on developing the African football ecosystem through structured events, training, and scouting partnerships. In collaboration with SKEIYA, the agency aims to uplift football standards in Kenya and East Africa by hosting courses, talent camps, and high-level scouting initiatives.
Join the Action!
Follow SKEIYA’s journey on @SKEIYA’s social media platforms for updates and exclusive content.
For more information, visit: www.skeiya.com
Media & Communication Partner: RI Sports
Where sports, talent, and media bring brands to life.
RI Sports is a sports media, branding, and communication agency dedicated to amplifying African sports stories. As the official Media Brand and Communication Partner for NaiCup, RI Sports plays a crucial role in shaping the tournament’s narrative, driving engagement, and ensuring that NaiCup reaches audiences far and wide.
For more information, visit: www.ri.co.ke
For media inquiries, contact:
Wairimu Nyathira
Email: [email protected]