Africa’s sports landscape is on the cusp of a historic boom. The continent’s sports market is projected to surge from $12 billion to over $20 billion by 2035. This represents a massive 22.5% compound annual growth rate.
But behind this exciting growth lies a critical paradox: while 60% of Africa is under 25, less than 5% of youth are trained in the advanced digital skills, like data analysis, programming, and sports tech, needed to power this very industry.
We have the talent. We have the passion. The question is, do we have the skilled professionals to build the infrastructure?
At SKEIYA GROUP , we asked this question and decided to build the answer. We launched SKEIYA EduVantage, a digital education platform designed to transform African talent into tangible opportunity.
In Africa, Only 28.5% of rural areas have reliable electricity. 82% of students lack internet access for learning. A staggering 230 million jobs in Africa will require digital skills by 2030.
SKEIYA EduVantage is our strategic response. We’re not just offering generic international courses; we’re providing world-class, sports-focused education tailored for Africa’s unique context, challenges, and immense opportunities.
Our curriculum is built around the high-demand careers that will define the future of African sports:
Sports Technology & Analytics: Programming, AI, and data science for performance.
Digital Media & Broadcasting: Content creation, streaming, and digital storytelling.
Sports Business Management: Finance, marketing, and entrepreneurship.
Performance Analysis: Biomechanics and athlete development.
The timing is critical. Major investments are already flowing in, like the IFC’s $50 million injection into Helios Sports and Entertainment, targeting job creation in sports IP and infrastructure.
This signals a mature market ready for systematic talent development. The roles we’re training for Sports Data Analysts, Digital Content Creators, Sports Tech Specialists are no longer nice-to-haves; they are essential for competitive advantage.
We’ve designed EduVantage for Africa, not just in Africa:
Mobile-First & Offline Capable: Recognizing the smartphone as the primary access point.
Multilingual & Contextual: Global standards, delivered for local understanding.
Accessible & Practical: Flexible payment options and direct pathways to real-world opportunities through our established partnerships in the sports ecosystem.
This is more than education; it’s ecosystem development. By empowering a new generation of sports professionals, we create a multiplier effect:
Community Impact: Enhancing local coaching and grassroots sports.
Economic Development: Creating jobs in tech and media, and fostering entrepreneurship.
Gender Empowerment: Addressing the gap in sports technology roles for women.
Talent Retention: Providing compelling local alternatives to migration.
Africa’s sports economy depends on more than natural talent. It requires a generation of professionals equipped with the skills to lead a technology-driven global industry.
SKEIYA EduVantage is building the bridge between Africa’s unparalleled sporting passion and the professional competencies needed to capitalize on this once-in-a-generation opportunity.
The question isn’t if Africa will play a major role in global sports, it’s whether African professionals will be equipped to lead that transformation.
We are committed to ensuring the answer is a definitive yes.
SKEIYA CEO and founder said: “I’m incredibly excited about the potential we are unlocking. What are your thoughts on the intersection of sports, technology, and education in emerging markets?”