Welcome to SKEIYA
We are a sports company shaping the future of Africa’s sports economy. At the intersection of business, culture, and community, we are redefining how sport is built, experienced, and monetized, turning passion into power and the game into generational wealth.
Our mission is bold yet clear: to build Africa’s sports ecosystem from the ground up. We do this by unlocking opportunities for athletes, organizations, and brands; creating platforms that connect fans and communities; and showcasing African talent and stories on the global stage.
Through our core pillars:
SKEIYA Agency: strategy, talent, and brand leadership.
Sports Commercial Value & Media: live game production, storytelling, and monetization.
SKEIYA FanLab: immersive fan experiences and grassroots engagement
- Education: programs, training, and resources that build the next generation of athletes, professionals, and industry leaders.
We deliver innovative, end-to-end solutions that drive growth and impact across the entire sports value chain.
More than a company, SKEIYA is a movement, one dedicated to making sport a catalyst for identity, opportunity, and transformation across Africa. We believe the future of sport is African, and we’re building the infrastructure, stories, and platforms to make that future unstoppable.
Welcome to The Home of Sports Innovation