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A New Dawn, A Timeless Identity: The Power of Belonging

For too long, the immense potential of African sports has been viewed through a narrow lens a wellspring of raw, individual talent, but not a cohesive, commercially dominant force. SKEIYA GROUP is changing this narrative with a bold vision for 2026: The Year of the Tribe. This is more than a marketing slogan; it is a foundational philosophy that speaks to the heart of African identity and harnesses its communal strength to build a globally competitive sports commercial powerhouse.

The concept of the Tribe is intrinsically African. It embodies family, heritage, shared endeavor, and tracing one’s roots. It is the unbreakable bond of community. At SKEIYA GROUP , we recognize that this ancient, powerful energy is the perfect bedrock for the modern, high-value world of commercial sport. We are the Sports Tribe, and our rallying point, our ceremonial ground, is the Sports Village (iLali). This embodiment of our true identity is the emotional and commercial driver for a year of unprecedented, world-class sporting events across the continent.

Our overarching mission sits firmly under the Sports Commercial umbrella: to bring the absolute best out of sport and decisively push the agenda that commercial sports is the now. Africa is a continent of over 1.4 billion people, with the youngest and fastest-growing population on Earth. The sports economy here is ripe for disruption and massive-scale investment.

SKEIYA GROUP is not merely organizing Sports Events; we are creating commercial assets. Every event in the 2026 calendar is meticulously designed for high media value, fan engagement, and partnership integration. This strategic shift ensures that:

1. Revenue is Reinvested: Profits from sponsorships, media rights, and ticketing are channeled back into infrastructure, athlete development, and further event expansion, building a sustainable ecosystem.
2. Global Visibility is Achieved: We are targeting international broadcast markets and attracting global partners eager to connect with the burgeoning African consumer base through the unifying language of sport.
3. Professional Pathways are Created: We are building the structures—from management to logistics and broadcast production—that professionalize the industry, offering career paths for the youth and elevating athlete standards.

The Tribe is our community, and iLali—the Sports Village—is the scalable, modern hub where this commercial vision is realized, fusing world-class infrastructure with local soul.

🌐 The 2026 Tribe Events Calendar: Four Pillars of Global Excellence

The year is structured around four distinct, high-impact events that showcase the diversity and dynamism of the SKEIYA Sports Tribe.

1. The Virtual Frontier: VTECH VR Tennis World Championships

SKEIYA is leading the charge into the future of sport with the introduction of the latest VTECH VR Tennis World. This event is a powerful statement on technology, accessibility, and the commercial convergence of esports and traditional athletics.

• The Essence of Innovation: VR Tennis breaks down geographical and infrastructural barriers. An aspiring champion in a remote town can compete against the best globally from a dedicated VR centre within an iLali.
• The Commercial Hook: The VR Tennis Championships—hosting local, regional, and international competitions—is a magnet for tech and gaming sponsors, offering a unique, digital-first opportunity for brand integration and high-volume, global streaming revenue. It’s a sport that speaks directly to the next generation of consumers.
• Experience the Best Essence of A: This technology showcases the future of sports training, fan interaction, and competitive play, confirming SKEIYA’s commitment to being on the cutting edge.
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2. Coastal Energy: The Major 3X3 Basketball Tournament in Mombasa

The Tribe is heading to the coast, embodying the spirit of urban sport with a Major 3X3 Basketball tournament in Mombasa. Basketball, in its dynamic 3X3 format, perfectly captures the energy, flair, and accessibility of African street culture.

• Representing the Region: We recognize the importance of regional engagement. We love Mombasa and Next year we have to represent as well. This event is a massive community activation, turning public spaces into high-energy arenas.
• Sponsor Visibility: The fast-paced, highly visual nature of 3X3, often set against stunning urban or coastal backdrops, is a dream for lifestyle, apparel, and beverage brands, generating significant social media traction and on-site engagement.
• Fun, Competitive Streets Sports Dynamics: By elevating this tournament, SKEIYA introduces a fun, fiercely competitive streets sports dynamic to our calendar. This format breaks from traditional structures, offering a thrilling new spectator experience and providing a vibrant, high-profile platform where local athletes can showcase their talent, develop their game, and attract professional attention in an authentic, high-energy setting.
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3. High-Speed Global Showcase: FIM EBK World Cup Finals in Nairobi

In a monumental coup for the continent, SKEIYA GROUP will be hosting the FIM EBK World Cup Finals in Nairobi. This is a critical step in positioning Nairobi as a premier host for elite international motorsport.

• Global Prestige & High-Octane Format: The FIM (Fédération Internationale de Motocyclisme) EBK World Cup features franchise teams competing in a fast and furious criterium-style race series right in the heart of the city. Riders battle on advanced pedalec e-bikes over a technical 2.5km – 5km circuit. Crucially, the series champions true equality, with both male and female races counting toward the overall team title, drawing international teams, media, and a passionate global fanbase to Nairobi.
• The Commercial Impact is Massive: Strategy and Jeopardy: This is a race of brains as much as brawn. The final is defined by strategy, as teams must manage their limited electrical energy reserve, creating thrilling “jeopardy” where the balance between human performance and battery power dictates success. The high-value, action-packed format—featuring intermediate sprints, eliminations, and power zones—guarantees significant international broadcast rights, high-tier corporate sponsorship, and a massive boost to local tourism, perfectly aligning with our commercially advanced Sports Tribe vision.
• Catalyst for Clean Mobility: Hosting the Finals is a move toward a greener future. The series’ core mission is to promote sustainable transformational mobility and engage communities to create cleaner, greener, and healthier cities. The focus on e-bikes is not just sport; it’s a powerful, contemporary platform supporting a progressive agenda for sustainable technology on the African continent.
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4. The Grand Convergence: TIBE Fest (Sports, Culture and Entertainment)

The year culminates in December with our signature annual celebration: TIBE Fest. This event is the full expression of the SKEIYA Tribe philosophy—a joyous, spectacular fusion of Sports, Culture, and Entertainment.

• A Unified Experience: TIBE Fest will blend final sports showcases with live music, art installations, food festivals, and cultural demonstrations, ensuring an appeal that transcends the typical sports fan.
• Maximizing Commercial Value: By combining multiple high-value segments, TIBE Fest maximizes ticketing revenue, vendor opportunities, and cross-sectoral sponsorship (e.g., telco, financial services, and media partners). It is the perfect closing statement to the Tribe Year, a celebration of community and commercial success.
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• Reinforcing the Tribe: The festival is the ultimate gathering at the iLali, where everyone athletes, partners, fans, and families—reaffirms their belonging to the SKEIYA Sports Tribe.

The Year of the Tribe is a moment of collective ambition and commercial opportunity for Africa. We are not just spectators of the global sports economy; we are becoming its architects.

We warmly welcome people to join in this historic journey. This is your chance to be at the forefront of the commercialization of African sport, to witness elite-level competition, and to feel the incredible, unifying spirit of the Sports Tribe.

• Secure your presence now: Do not wait until the last minute. The demand for these premier events will be extraordinary. Book tickets early to ensure your place in the Sports Village (iLali).
• Stay Connected: Watch out for locations and details to be unveiled on our official SKEIYA platforms. Dates, venue specifics, and athlete announcements will follow in a rolling campaign designed to build anticipation across the year.
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This is the moment to claim your belonging. This is 2026. This is The Year of the Tribe.

www.skeiya.com